Here’s an image of the fake New York Times mentioned in Jessica’s earlier post. If you’re a semi-geek about typography, you can spot some giveaways that this wasn’t the real paper. For one thing, the Times‘ all-caps headlines, like the one on the Treasury story in the middle of the page, aren’t centered. They start flush left, with each line indented slightly more than the next one, and they are usually just three lines long.
One of the most interesting things about this issue, as Jessica pointed out, is that three Times employees apparently participated in its production. My husband says he hasn’t heard anything around the office about the Times trying to find out who those employees were. But the report made me think about the time a bunch of my co-workers got in big trouble for producing a parody edition.
It’s a tradition at many newspapers to produce a few copies of a fake front page or section front when a popular employee leaves. The page usually spoofs the departing worker and the people he or she works with, especially senior managers. Friends of the person leaving usually write the copy and design the page, then distribute copies – produced on newspaper-sized copy paper — at the a going-away party. The best of these pages are brilliant works of satire. At many newspapers, managers know about the pages, thought they are funny and make no effort to stop their production as long as they are produced after work time, use only a little copy paper and were distributed only to insiders. I worked on several of these pages at the St. Petersburg (Fla.) Times and Florida Today in Melbourne. In fact, that’s how I taught myself QuarkXPress.
When I worked at the Birmingham (Ala.) Post-Herald, however, some of my co-workers got a little too ambitious with their spoof project for a beloved news editor who retired in the late 1980s. One copy editor asked the head pressroom supervisor to actually print copies of what had grown into a multi-page section – on newsprint and in color. (Simply starting a press, of course, is a significant financial commitment, as is using full color.) Unfortunately, no one told the head press supervisor that the print run had not been approved by the newspaper’s top editor, who apparently was unaware that there was a tradition of spoof pages at the paper. The press supervisor appeared in the newsroom on the news editor’s last day, handed a copy of the section to the executive editor and told him how nice it was that he had authorized production of the section for the departing news editor.
The executive editor, a serious and somewhat portly fellow who was depicted in an artist’s illustration on the front page playing guitar and jumping in the air a la Chuck Berry, was not amused. He and the managing editor figured out who had helped produce the issue — I hadn’t — and a stream of editors and reporters was summoned to his office, one by one. The newspaper issued a statement noting that its nameplate was its intellectual property. Subsequent departures went unmarked by spoof pages.
Susan Keith